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Why 90% of Business Owners Don't Reach Their Financial Goals

  • Writer: Nicole Cozean
    Nicole Cozean
  • 5 days ago
  • 3 min read

🎙️ Why 90% of Pelvic Health Business Owners Aren’t Hitting Their Financial Goals



Spooky Things in Business: What Should (and Shouldn’t) Scare You as a Practice Owner

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


🎙️ Why 90% of Pelvic Health Business Owners Aren’t Hitting Their Financial Goals


We break down exactly why so many pelvic health business owners struggle financially — and what to do about it.


This episode is based on data from our community and our experience working with more than 800+ pelvic rehab business owners.


And the truth?


Most owners aren’t missing their financial goals because 'people are afraid of spending money' or 'it just isn't working in my town or they’re “bad at business.”


They’re missing them because the system they’re operating in makes financial success nearly impossible without addressing 5 key issues:


1️⃣ Time — The #1 Business Killer

Whether you’re a solopreneur drowning in admin or a multi-clinician owner still seeing too many patients, time constraints choke your revenue more than anything else.


2️⃣ Pricing — Starting Too Low and Staying Too Low

Most owners undercharge for years… sometimes forever. Your pricing has to support your life — not just cover rent.


3️⃣ Marketing — “People Find Me on Google” Is Not a Plan

If you can’t tell us exactly where you’d go to find five new leads this week, you don’t have a marketing system.And without one? You can't control the growth of your business.


4️⃣ Conversions — You Don’t Need More Leads. You Need to Convert the Ones You Have.

If you’re not converting at least 70% of inquiries, you’re leaking money. This is one of the highest ROI skills you can fix.


5️⃣ Consistency — The Most Underestimated Skill in Business

Life will happen. Burnout will happen.


Systems are what allow your business to survive when you can’t run at 100%.


The Big Picture:


A pelvic health business is a get-rich-slow scheme.


It works — but only if you fix the system and run it consistently over time.


🚀 Ready to Stop Guessing and Start Growing?



Business Accelerator


It’s the proven path for pelvic rehab owners who want:

✅ Systems

✅ Confidence

✅ Predictable revenue

✅ A business that actually supports their life


❓ If you’ve been spinning your wheels…


❓If you’re tired of “DIY business school”…


❓ If you want your financial results to finally match your effort…



We're now accepting applications for our January 2026 cohort!


Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!


Nicole Cozean - Pelvic PT Business Coach

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean Pelvic PT Rising

Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

 
 
 

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