
Business Coaching
We coach pelvic health business owners in creating:
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Authentic, impactful patient care
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Financial confidence
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Lifestyle freedom​
Building a business is hard! You don't have to go it alone and make all the mistakes for yourself. We've now helped 650+ business owners get more confident and build a business that truly works for you!

Business Coaching
We know it's hard to invest in yourself as a business owner. Here are some of the reasons you should.
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Confidence
Become more confident as a business owner, do things the right way from the beginning and enjoy the process!
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Increase Revenue
Use proven strategies to get patients in the door and build your schedule (or that of your clinicians) to generate what you need to make.
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Faster Growth
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Lifestyle
Focus on what really matters in the business. Coaching helps eliminate trial-and-error and can fast-track your growth.
Make the business work for you! Set boundaries for the business so you can be there for your family, travel, do more self-care, or what matters!





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"Their mentorship is literally the best money I have spent since starting a business."
-Kari Craig
We're Nicole & Jesse Cozean, and we've been where you are!
We started PelvicSanity in 2016 and couldn't find great coaching or resources. We made A LOT of mistakes as we built the business into one of the largest cash-based practices in the country.
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We made it our mission to create the programs we wish had been available to us!
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Since then we've helped 650+ pelvic health owners grow their practice, enjoy the process and build a business that truly works for them.
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Wanting to start a business? Check out the Business Kickstart course for a step-by-step guide to opening your doors.
Existing business owner who wants to take your business to the next level? Apply now for the Business Accelerator!
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Higher-Level Coaching​
Once you've graduated from the Accelerator Program, there are two higher-level coaching programs from Rising. We all share the same foundations from the Accelerator Program! After graduating, participants can move into the appropriate program for them.
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The Rising Elite! program is our 1:1 coaching program for both solopreneurs and multi-clinician practices. It has more than 100 mentees from across the United States. Average revenue in this group is $170,000 per year, and on average participants doubled their revenue year-over-year.
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The CEO Boardroom is a group of the highest-level business owners in the country. Average revenue in the group is $600,000 per year. Each owner in this group has multiple clinicians and is working to grow as a leader and business owner, working with us directly. The program is capped at approximately 20 biz owners.
Frequently Asked Questions
Do I need business coaching?​
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Honestly, no one 'needs' business coaching. With enough time, effort and resources you can absolutely build a business. After all, that's what we had to do!
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Coaching expedites the process. Saves time and energy. And hopefully makes the entire process more enjoyable.
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So when you're considering business resources our coaching, the question to ask is about the ROI (return on investment). Will I get more out of this program than the investment I make? How many new patients would I need to see in order to pay for it?
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Investing in yourself (especially the first time) is hard! Who you choose matters. Make sure you resonate with the program and have seen others get the results you're looking for!
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What makes our business resources different?
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There's a few things that set us apart. All our resources are created specifically for cash-based pelvic health practices. Advice for other specialties or professions can be helpful, but I think we all realize pelvic health is just different from treating sprained ankles or total knee replacements.
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We've not only used our techniques ourselves - building PelvicSanity into one of the largest cash-based clinics in the country - but helped 650+ others start, grow and scale. You won't get 'well, this is how we did it, so you should do it too' in our programs. We want you to build your own unique, authentic business.
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Unlike anyone else, we actually track and report on the results of those in our programs. In the Accelerator Program, participants (on average) add $56,000 per year in revenue, report being substantially more confident and have a 29x return on their investment.
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We also believe we can't just ignore the clinical side of the practice. If the goal is to treat according to your Clinical Ethos, we need to be getting buy-in from our patients to get the results they deserve and make sure they're sending us their friends and family!
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What is the return on investment (ROI) from coaching?
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We know investing in yourself is difficult (at least as a business owner, y'all have no trouble spending money on clinical con-ed!). So we actually track the results from our programs.
In the Accelerator Program, owners added (on average) $56,000 per year to their revenue in the six-month program. This represents at 29.5x return on their investment.
The ROI is similar in the Rising Elite! program for graduates - on average, those business owners doubled their revenue year-over-year.
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Why help other practitioners build their practice?
We believe when more practitioners have their own practice, treat according to their Ethos and raise awareness in local communities...patients win.​
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Our goal has always been to change the way pelvic health is practiced, and by empowering more business owners we can all rise together.
How do you help achieve 'financial confidence'?
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We always take a deep dive into finances in all of our coaching programs. At the end of the day, you can't have a practice that truly works for you unless it's generating the profit you need. We're all about making sure you're generating profit - not just revenue - in the business.
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But more than that, we want you feeling confident in your finances. For small business owners, that means knowing your numbers both personally and in the business. You can't be confident in the business if you don't know what it needs to bring in each month to meet your personal needs and goals!
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Can a Cash-Based practice really work in my city/town/region?
In short, yes! We've worked with 650+ businesses across the country. Rural or urban, affluent or poor, with lots of competition or just you - you can absolutely build a thriving practice.