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From Surviving to Thriving in Business as a Pelvic PT/OT Owner

  • Writer: Nicole Cozean
    Nicole Cozean
  • 5 days ago
  • 2 min read

A lot of pelvic health business owners are just surviving.



Spooky Things in Business: What Should (and Shouldn’t) Scare You as a Practice Owner

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


A lot of pelvic health business owners are just surviving.


They’re working hard.  Seeing patients.  Paying the rent and bills, with maybe a bit left over for themselves.  


But surviving isn’t why most people started a practice.


In this episode, we talk about what it actually means to thrive as a business owner—and why the success you want is often on the other side of the work you’ve been avoiding.


We walk through the five core areas we see in truly thriving practices:


✅ Financial confidence

✅ Lifestyle and time freedom

✅ Clinical excellence

✅ Daily enjoyment

✅ Community impact


We also discuss why willpower alone rarely gets people there, why grinding harder often backfires, and how getting the right support can completely change the trajectory of your business.


If you’ve ever felt stuck between “it’s fine” and “this isn’t what I imagined,” this episode will give you clarity—and a framework to think differently about what’s next.


👉 Want to see where you fall right now? Check out our Thriving Practice Calculator:



Business Accelerator Program - Closing Tomorrow!


If you want to take your business to the next level - to truly thrive - we'd love to help you.  Find all the details and register at www.pelvicptrising.com/accelerator.


🚨 Registration closes tomorrow (Fri, 12/19).  


See how 425+ business owners have transformed their practice!



Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!


Nicole Cozean - Pelvic PT Business Coach

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean Pelvic PT Rising

Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

 
 
 

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