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You Can't Be All Things to All People

  • Writer: Nicole Cozean
    Nicole Cozean
  • Nov 6
  • 2 min read

Trying to be everything to everyone is one of the fastest ways to burn out as a business owner.



You Can't Be All Things to All People

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


In this episode, we talk about what it really means to narrow your focus and set boundaries — in your pricing, your location, your specialty, and even your patient personality fit.


We cover:

  • Why saying no is one of the healthiest business decisions you can make

  • How to stop feeling guilty about your rates or not taking insurance

  • Why having a waitlist isn’t a bad thing — it’s a sign your business is working

  • How to decide what (and who) you don’t want to serve

  • Why “niching down” actually expands your impact


🎯 Ready to build a business that truly works for you?


Business Accelerator

If you want to take your business to the next level, make sure to check out the 6-month coaching intensive from Rising.  We help you market the practice, build out business systems and achieve Clinical Excellence in the practice.  Find out why we've worked with 700+ business owners with big-time results in their business (www.pelvicptrising.com/accelerator).


We're now accepting applications for our January 2026 cohort!


Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!


Nicole Cozean - Pelvic PT Business Coach

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean Pelvic PT Rising

Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

 
 
 

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