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The Micro vs. Macro: Why Business Owners Lose Perspective
Ever have a day where one little thing makes you question EVERYTHING about owning a business? 😤
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes
Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!
Ever have a day where one little thing makes you question EVERYTHING about owning a business? 😤
A patient no-shows. Someone cancels at the last minute. Your credit card fees go up. Your schedule has a hole in it.
And suddenly you're wondering why you ever decided to become an entrepreneur in the first place!
In this 'sode, we're talking about the difference between the micro and macro of business ownership—and why getting stuck in the day-to-day details can keep you from building the business (and life!) you actually want.
We kick things off with a story from one of our Elite members who went from being absolutely FURIOUS about two no-show evaluations to celebrating being on pace for a $200,000 year as a solopreneur...in the span of 24 hours. 😂
Same business. Same owner. Completely different perspective.
We're talking about:
🔍 The micro vs. the macro — Why the same attention to detail that makes you successful can also prevent you from seeing the bigger picture.
🔥 Are you addicted to putting out fires? — How business owners get trapped doing what's urgent instead of what's actually important.
📈 Your problems are supposed to get bigger! — Why some of the things frustrating you today are problems you would have KILLED to have a year ago.
🚫 What got you here won't get you there — How being great at seeing patients, filling your schedule, and handling every little detail can actually prevent your next stage of growth.
🧠 Are you solving the wrong problems? — Why obsessing over cancellation rates, credit card fees, or laundry might mean you're missing the things that would really move your business forward.
🎉 Celebrate your freaking wins! — Why acknowledging how far you've come is essential to actually enjoying entrepreneurship.
And we talk about the other side of the equation, too: the business owners who spend so much time thinking about their grand vision that they never actually get around to doing the work!
The goal isn't to ignore the details. It's to know when to zoom in, when to zoom out, and what actually deserves your attention.
Because if you're always focused on the next problem, you'll never feel successful—no matter how successful your business becomes.
🚀 Ready to Work ON Your Business, Not Just IN It?
One of the hardest parts of business ownership is getting enough perspective to recognize what's working, what's holding you back, and what you should actually be focusing on next.
That's exactly what we help business owners do inside the Pelvic PT Rising Accelerator Program.
Our six-month coaching program helps pelvic health business owners increase revenue, fill their schedules, build better systems, and create a business that supports the life they want.
And you'll be surrounded by other owners who understand both the frustrating days AND the incredible wins.
Our next cohort starts in January, and we're enrolling now! www.pelvicptrising.com/accelerator
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.
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