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The 10 Marketing Mistakes Costing You Patients
- Nicole Cozean
- Jun 4
- 2 min read
Why isn't your schedule full?
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes
Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!
Why isn't your schedule full?
The first place to look is whether we are getting enough leads.
We break down the 10 biggest marketing and sales mistakes pelvic rehab business owners make—and how to fix them.
From not tracking your numbers to relying too heavily on social media, these mistakes quietly sabotage growth and leave owners feeling frustrated, overwhelmed, and stuck.
You'll learn:
✅ Why most owners don't actually know how many leads they need
✅ The hidden cost of inconsistent marketing
✅ Why relying on one marketing strategy is dangerous
✅ How poor follow-up kills referrals and leads
✅ Why social media isn't the answer most people think it is
✅ The biggest conversion mistakes happening on the phone
✅ How to identify whether your problem is marketing, sales, systems, or clinical excellence
If you want a different result in your business by the end of the year, you'll need to take different action.
This episode shows you where to start.
Business Accelerator Program
Registration for Cohort #7 is now open!
The Business Accelerator is our signature 6-month coaching program designed specifically for pelvic rehab business owners.
Inside the program we help you master the three pillars of practice growth:
📈 Marketing & Sales
⚙️ Business Systems
🎯 Clinical Excellence
More than 900 pelvic rehab business owners have used these frameworks to grow their practices, improve profitability, and build businesses that actually support their lives.
Learn more and apply here:
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.
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