Scaling Your Practice: An Interview with Hannah Strom

What does it really take to grow from a single treatment room into a thriving multi-location practice?

---

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

• Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

• Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

---

What does it really take to grow from a single treatment room into a thriving multi-location practice?

In this episode, we sit down with Hannah Strom, founder of Awake Pelvic Health, to talk about the mindset, leadership, and intentional decisions that fueled her incredible growth.

Hannah shares how she started in a tiny room at the back of a yoga studio and, just five years later, has built a practice with three locations and ten clinicians. But this conversation isn't just about growth—it's about becoming the leader your business needs.

We discuss:

✅ Why every stage of growth feels uncomfortable 

✅ Building a culture centered on mentorship and curiosity 

✅ The transition from clinician to business owner 

✅ Balancing high standards with giving your team room to grow 

✅ Why workshops have been a cornerstone of her marketing strategy 

✅ Creating a business that supports your life—not just your schedule

One of our favorite takeaways:

Your business only grows as much as you're willing to grow.

About Hannah Strom

Hannah Strom is the founder of Awake Pelvic Health, a pelvic health practice with three locations built around whole-body care, mentorship, and clinical excellence.

Learn more at www.awakepelvichealth.com

Follow Hannah on Instagram: @awakepelvichealth

Business Accelerator

If you're looking to grow your practice with more confidence, better systems, and support from a community of like-minded pelvic rehab business owners, we'd love to have you in a future Business Accelerator cohort.

Learn more at:

👉 www.pelvicptrising.com/accelerator

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

• Challenge the way you think

• Make you more confident in your clinical practice.  

• Allow you to go-at-your-own pace (all online!)

• Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).

Curious about private practice? Check out our Business Resources

• We've now helped more than 200 cash-based pelvic health practices start and grow.  

• We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

• See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

---

Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.