Preventing the December Slowdown in Business

Every year, pelvic health business owners start dreading the same thing: the dreaded December slowdown. 🎄

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Every year, pelvic health business owners start dreading the same thing: the dreaded December slowdown. 🎄

Patients are traveling. Family commitments pile up. People cancel or reschedule appointments. And sometimes we're closing our own doors for the holidays!

But here's the question: Does December actually have to be a bad month for your business?

We don't think so!

Every month has its challenges AND its opportunities. And December has some pretty big advantages: patients want to reach their goals before the new year, use up their FSA dollars, and often experience symptom flares with holiday stress and travel.

In this 'sode, we're sharing 3 ways to prevent the December slowdown before it starts:

🩺 1. It starts in the treatment room. Use the Last 5 minutes of every session to discuss holiday plans, upcoming travel, and the importance of consistency. Don't wait until patients start cancelling to have these conversations!

📅 2. Get ahead of scheduling. Your front desk should be booking patients through January, not treating December 31st like the finish line for their care. With holiday vacations and limited availability, every appointment becomes even more valuable.

📣 3. Don't stop marketing! So many practices pull back their marketing in November and December—right when they need it most. The new patients you're bringing in NOW are the ones who will help keep your schedule full through the holidays.

The December slowdown isn't something that just happens to you. It's something you can anticipate, plan for, and actively work to prevent.

And the time to start is NOW!

🚀 Want a Business That Thrives All Year?

Inside the Pelvic PT Rising Accelerator Program, we help pelvic health business owners build the systems, marketing strategies, and patient management processes that create a more profitable, predictable, and sustainable practice.

Because you shouldn't have to cross your fingers and hope your schedule stays full—or feel like you're starting from scratch every January.

👉 Learn more about the Pelvic PT Rising Accelerator: PelvicPTRising.com

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

• Challenge the way you think

• Make you more confident in your clinical practice.  

• Allow you to go-at-your-own pace (all online!)

• Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).

Curious about private practice? Check out our Business Resources

• We've now helped more than 200 cash-based pelvic health practices start and grow.  

• We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

• See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

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Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.