9 Secrets of Success After Working with 900 Business Owners

The 9 Secrets of Success

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

• Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

• Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

After working directly with more than 900 business owners through the Pelvic PT Rising mentorship programs and Kickstart, we’ve had a front-row seat to what actually leads to success in private practice.

We’ve seen thriving practices in 45 states and 5 different countries, including places with universal healthcare. The pelvic health field is growing rapidly, and there has never been more opportunity.

In this episode, we break down the nine biggest patterns of success we’ve seen from clinicians who start and grow successful practices.

The 9 Secrets of Success

1️⃣ External factors matter less than you think.

We’ve seen successful practices in all types of communities and markets.

2️⃣ There is no single path to success.

Different owners succeed with very different strategies.

3️⃣ Define what success means to you.

Time, impact, freedom, and income can all be valid measures of success.

4️⃣ Authenticity wins.

Build a practice that reflects who you are and how you want to work.

5️⃣ Boundaries are essential.

Without them, people-pleasing can quickly lead to burnout.

6️⃣ Strong systems beat relying on great employees.

7️⃣ You’ll mess up the first pancake.

Mistakes are part of learning to run a business.

8️⃣ Fun matters.

Consistency is much easier when you enjoy the process.

9️⃣ Success = clear direction × effort.

Business Accelerator Program

If you're looking to hire, make sure you have the foundations in place.  Whether you are thinking about hiring in the future or already have a team, we'd love to work with you in the Business Accelerator Program - now accepting applications for June 2026!

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

• Challenge the way you think

• Make you more confident in your clinical practice.  

• Allow you to go-at-your-own pace (all online!)

• Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).

Curious about private practice? Check out our Business Resources

• We've now helped more than 200 cash-based pelvic health practices start and grow.  

• We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

• See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.