7 Reasons Nicole Never Wanted to Start a Business

Starting your own practice gets talked about a lot.

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

• Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

• Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

Starting your own practice gets talked about a lot.

But what doesn’t get talked about?

👉 The reasons not to do it.

In this episode, we break down the 7 reasons Nicole never wanted to start her own business — and why, for a long time, staying an employee was actually the better choice.

We cover:

• What it looks like when a job gives you all the good (and shields you from the bad) 

• The uncertainty and complexity of starting from scratch 

• The role of loyalty — and when it matters 

• Career growth without ownership 

• Financial risk, student loans, and lack of safety net The appeal of a predictable schedule 

• And the very real fear of failure

This is a nuanced conversation about business ownership — not everyone should do it, and that’s okay.

But it’s also about what changes when those reasons start to fall apart.

The Bigger Takeaway

If you’re thinking about starting a business…

It needs to be for something bigger than just frustration with your current job.

And if you’re a business owner…

Your job is to create a place where it’s genuinely hard for great people to leave.

Ready to Start Your Own Practice?

If you’re serious about starting your own business the right way…

👉 Check out the Business Kickstart Program (step-by-step guide): www.pelvicptrising.com/kickstart

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

• Challenge the way you think

• Make you more confident in your clinical practice.  

• Allow you to go-at-your-own pace (all online!)

• Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).

Curious about private practice? Check out our Business Resources

• We've now helped more than 200 cash-based pelvic health practices start and grow.  

• We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

• See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.