5 Myths About Starting a Business

Thinking about starting a business—or already in it? Let’s bust some myths.

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

• Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

• Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

In this episode from the Rising Vault, we’re diving into the 5 most common misconceptions we hear about starting a pelvic health business. These myths cause real harm—leading business owners to overspend, second-guess themselves, or build a practice that doesn’t align with their goals.

We’re clearing up the confusion around: 

1️⃣ “Starting a business is hard” – It takes effort, but it doesn’t have to be complicated.

2️⃣ “You have to take insurance” – Nope. Not unless that’s the model you want.

3️⃣ “You need a loan or expensive experts to get started” – Most don’t. You can start lean and still succeed.

4️⃣ “Patients and physicians will just follow you” – You’ll need to market and earn that trust again.

5️⃣ “Starting a business is risky” – The right business model actually gives you more control and stability.

If you’re dreaming of your own practice—or just started and are feeling overwhelmed—this is a must-listen.

👉 Check out our Business Kickstart Program to go from clinician to confident business owner with a proven step-by-step roadmap: www.pelvicptrising.com/kickstart

Already Open?  Business Accelerator Program - Next Cohort in July!

If you're looking to take your business to the next level this year, make sure to sign up for the Business Accelerator Program!  Next cohort starting in July, it's our six-month coaching intensive to fill the schedule, create great systems and build clinical excellence in your practice.  All the details and application at www.pelvicptrising.com/accelerator!

We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

• Challenge the way you think

• Make you more confident in your clinical practice.  

• Allow you to go-at-your-own pace (all online!)

• Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).

Curious about private practice? Check out our Business Resources

• We've now helped more than 200 cash-based pelvic health practices start and grow.  

• We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

• See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.