10 Tips for Marketing Your Pelvic Therapy Practice

Marketing your pelvic health practice doesn’t have to feel overwhelming. Here are 10

practical, proven tips to grow your visibility, fill your schedule, and help more people find

you.

If your pelvic PT practice isn’t consistently full, it’s not your fault — no one taught us

marketing in PT school. But it’s one of the four major roles of running your own business.

We’ve tested and refined strategies that bring in 80–100 evaluations a month at

PelvicSanity — and helped over 800 pelvic PT and OT businesses grow too.

Don’t Let Paralysis Stop You

With so many marketing options, it’s easy to feel overwhelmed. Start with one or two

strategies and focus until you see results before adding more.

Don’t Rely Only on Social Media

Social media is global, not local. Unless you’re using it strategically for your local area, it

won’t move the needle. Most new patients come from people who already know, like, and

trust you — not strangers online.

Avoid the Shotgun Approach

Trying a little bit of everything without sticking to anything long enough to see results

wastes time and energy. Choose deliberate strategies that fit your strengths and personality.

Stop Depending on Old Doctor Referrals

Many new cash-based owners are shocked when their old referral sources stop sending

patients. It’s not personal — but it’s why you need a new marketing model built around

direct-to-patient education.

Build Relationships, Don’t Beg for Scraps

Don’t go into practitioner meetings asking for referrals — lead with value instead. You’re an

equal partner in helping patients, not a salesperson.

Do Marketing You Actually Enjoy

You won’t stick with things you hate doing. Pick marketing strategies that align with your

strengths and personality — whether that’s education, workshops, or online visibility.

Avoid the Shiny Object Trap

Ignore ads promising ‘30 new patients a month.’ Those systems rarely work for pelvic

health — and if they did, their creators wouldn’t need to sell them.

Don’t Neglect Your Current and Past Patients

Your existing and past patients already trust you. Re-engage them with newsletters,

progress check-ins, or promotions — internal marketing is one of the highest ROI activities.

Create a Simple Marketing Plan

Have a written plan you can follow each week. Even one hour a week can move the needle if you know what to focus on.

Marketing for Pelvic Health Is Different

Pelvic health is unique. You can’t just copy ortho or sports marketing. Your messaging,

outreach, and patient education need to be specific — and compassionate — to the pelvic

health world.

Other Resources for Pelvic Therapy Practice Business Owners

• Free Facebook Group for Pelvic Therapy Business Owners

• Thriving Practice Index – See How Your Business Is Working for You!

• Big Ways You’re Wasting Money in the Business (and What to Do Instead)

Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.