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  • Writer's pictureNicole Cozean

What's the (Metaphorical) Paper on Your Patient's Ass Cheeks?

This is meant as a metaphor, but can be taken literally too! Have you sat on the gynecological paper on a table and had the sensation of it sticking to your ass?

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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In this 'sode we're asking how we can improve the customer experience for our patients.

What are the small irritations? How can we improve their overall satisfaction with our practice (whether we're a staff PT or an owner)?

These little things aren't so little - they matter! Have you tried on your patient gown, sat on your table, called your own front desk?

In order to improve the customer experience we need to understand it. Every aspect, from the moment they first encounter our brand until they walk out for the last time (and even beyond that)!

Your challenge this week: think about the businesses you love working with. You probably have a few you're extremely loyal to....a mechanic, a hairdresser, a restaurant or bar, a dry cleaning service. What makes them special? What do you like about their process? Is there anything you can use in your own practice?

So....what's that paper sticking to your ass cheeks in your current practice? And how do we make it better?!!

As Nicole said on the full 'sode of the topic...

"In order to improve the customer experience we need to understand it." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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