Has the idea of 'passive' income with an online course crossed your mind? In this 'sode we pull back the curtain on online courses and business with our 'ABCD' approach.
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes
Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!
We'll discuss the complexity of creating an Audience, Building trust, Converting to customers and Delivering the product (the ABCDs of online business).
We share our massive failures and successes when it comes to online business, what we've learned along the way and what you should think about before deciding to create online content.
We want to leave no doubt - creating an online course or business isn't easy. It's going to take years to see a return on your investment. And most - not all! - clinicians are going to be better served by doubling down on the brick & mortar practice that is working for them already.
There are also unique challenges to online business, including:
Do your in-person, 1:1 and hands-on techniques translate to online courses?
Are you canabalizing your current patients?
Are you comfortable competing against literally everyone in the world?
Are you aware of the opportunity cost of focusing online when you have a brick-and-mortar practice?
Reflecting on our own journey, we share our experience of a failed online course launch, the lessons we learned, and how we managed to build trust the second time around.
Join us to decipher whether an online course is the right path for you.
Remember, careful consideration and thorough preparation will be necessary if you do decide to venture into the online space, and there's a massive opportunity cost to your current business when you decide to open another one.
As Jesse said on the full 'sode of the topic...
"Creating an online course or business isn't easy. It's going to take years to see a return on your investment. Clinicians are going to be better served by doubling down on the brick & mortar practice that is working for them already." - Jesse Cozean
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice. Â
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow. Â
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way! Â
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.