Should you be paying 'bonuses' to your people?

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Generally you'll find bonuses in other fields - lawyers, salespeople, etc. And they can make sense. You're trying to incentivize an employee to work longer or harder with a bonus.
But that doesn't really track in pelvic health. Do any of us believe a clinician is going to provide better clinical care because they get a bonus?
Clinicians provide better care when we provide clinical mentorship, onboarding, training, guide their con-ed and spend time with them as mentors. Throwing money at them in the form of a bonus is never going to improve their clinical outcomes or buy-in.
And bonuses often create resentment if a clinician doesn't earn one, or the amount isn't as high as it was last year. They can be a major profit leak; many business owners who give bonuses don't even know how much their employees are actually making per hour!
You have to implement metrics that really track performance and then be willing to not give the bonus if your people don't hit it - which is a difficult conversation!
And it just complicates the whole thing.
So if you aren't giving bonuses, it's not something we recommend.
If you are, then decide if it's working! Calculate out what you're actually paying on a per-hour or annual basis including all the bonuses. Decide if it's worth changing in your business right now. If so, it's going to be a difficult conversation, but it might need to happen for the long-term health of the business.
Accelerator - January Cohort!
If you're a business owner looking to take things to the next level in 2025, you don't have to go it alone! Our next cohort of the Business Accelerator Program is starting in January.
We've taken more than 300 pelvic health businesses through this program. They've increased revenue, grown in confidence and begun to enjoy the journey more.
Whether you're a brand-new business owner or a veteran with multiple employees, this is the program for you! Check it out and apply at www.pelvicptrising.com/accelerator!
We review every application and get back to you, so we'll answer questions and make sure it's the right fit.
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.