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  • Writer's pictureNicole Cozean

Marketing Series (Part 4): Lighter Fluid and Paid Ads in Business

Does it make sense to run paid ads (Google, IG, Facebook, etc.) for your business?

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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In this final installment of our 4-part Marketing Series, we discuss 'lighter fluid' for your business.

Just like lighter fluid, paid ads can be a shortcut to igniting your marketing fire. They can get things started or help you build up as you hire a new therapist.

It's also a terrible base for a fire. Many people throw a lot of money in the fire on paid ads they don't really understand or paying someone else to do them (who also doesn't understand pelvic health). And when the ads don't work, or Google takes them down because they're 'adult content' or when FB/IG doubles the price of their ads....we're out of luck.

So when do paid ads make sense? We cover it in detail, as well as what to prioritize, in this 'sode!

As Nicole said on the full 'sode of the topic...

"Many people throwing a lot of money in the fire on paid ads don't really understand them or pay someone else to do them." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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