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  • Writer's pictureNicole Cozean

Enough with the "Lead Gens" Already!

In this episode we dive into 'lead-gens"; what they are, how they work and how most pelvic PTs are making it HARDER to get new patients because of them!

How We Fell In Love with Business Coaching

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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For those of you not familiar with this buzzword, lead generators are (usually) free pieces of content you give to potential customers in return for their contact information. These can be e-books, exclusive videos or anything else you can convince someone is valuable.

They do have a place, but they are being chronically misused and misunderstood. And many pelvic PTs are driving AWAY traffic with their lead-gens and actually making it HARDER for patients to schedule!

We get a bit fired up on this topic - check it out!

As Nicole said on the full 'sode of the topic...

"Many pelvic PTs are driving away traffic with their lead-gens and actually making it harder for patients to schedule!" - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

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  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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