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  • Writer's pictureNicole Cozean

Embracing the Seasonality of Your Business

Growth in our business or career isn't ever linear. It's often punctuated bursts. Sometimes we're standing still, and others we're rushing forward.

From Planning to Quit to a Multi-Clinician Practice: An Interview with Megan Rome

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


It's unreasonable to expect our business to continue to grow as rapidly as we want (whatever that means). We can't put in maximum effort all the time.

Seasonality is a rule of nature and it applies to business as well. So how do we manage the different seasons and still enjoy the process throughout?

When it's slow, build your foundations. Mend the nets. Get your business ready for the next burst. Put in the consistent work to build momentum. Build relationships. Take vacations. Enjoy the slower pace.

When it's fast, lean in. Embrace the hectic. Spend more time. Get excited. Dive deep into your passion projects. Take advantage of the tailwind.

If you're stuck in a rut, get help. Read a book. Join a challenge. Get coaching or mentoring. Make a new habit. Break out of the cycle.

As Jesse said in the full episode:

“If we feel like things should be all growth all the time, that's pretty unnatural." - Jesse Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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