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  • Writer's pictureNicole Cozean

"Convincing" Patients to Come to a Cash-Based Clinic

Why would a patient ever want to spend money at a cash practice when they can use in-network insurance benefits?

This question is the cornerstone of a successful cash practice.

"Convincing" Patients to Come to a Cash-Based Clinic

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

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Fantastic question from a Rising podcast listener. First thing is replacing the word 'convince' with 'provide information about their options.'

At the end up the day, getting a patient to come and see you in a cash practice depends on only two things. They are simple, but extremely hard to implement:

  1. Provide better (or at least different) care

  2. Communicate how your care is different

That's it! People will pay more for a Mercedes than a Kia even though both are cars. They'll pay more for a Louis Vutton bag than one they can pick up at Target. If they know there is a difference in quality people will pay for the better option when it comes to things they value.

As Nicole said in the full episode:

"Pelvic PT really is individualized. We know that but patients don't know that." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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