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  • Writer's pictureNicole Cozean

7 Reasons to be On Social Media as a Pelvic Rehab Provider

The single biggest difference in our profession over the last ten years has been the rise of social media and the creators who educate patients there.

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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It hasn't been physicians who refer more patients. It hasn't been insurance companies who allocate more visits. It's been our colleagues and friends who let potential patients know how we can help.

And yes, there is criticism from 'dinosaurs' who feel we need to cite every study, make every caveat and ensure our posts meet their impossible standards.

But one of the throughlines from our PelviCon speakers is the responsibility we have to educate the general population and help grow our profession.

Here are seven reasons to be involved in social media:

  1. It's fun! Whether you're a 'lurker' or creator, being around others who are interested in moving our profession forward is great.

  2. Make connections. You'll meet and connect with others who are passionate about pelvic health and continue to learn.

  3. Improve your teaching skills. Brevity is truly the sole of wit, and the better we get at using the platform to teach the better we are at explaining what we do to our patients and clients.

  4. Learn what you believe (your Clinical Ethos). As you put yourself out there online, you'll learn more about what you believe, what you want to teach and how pelvic rehab should be practiced.

  5. Life-long learning. We've never been in a better time to learn from the leaders in our field online.

  6. Build your value. Your personal brand, followers and content are valuable to potential employers (or yourself, if you choose to create your own practice).

  7. Expanding the field. We all have a responsibility to do what we can to build our field, our profession, and raise awareness of how we can help.

We hope this 'sode has been inspiring to you. Whether you enjoy social media or not, we need to respect it's power and do our best to leverage our platform to help others.

As Nicole said on the full 'sode of the topic...

"As you put yourself out there online, you'll learn more about what you believe, what you want to teach and how pelvic rehab should be practiced." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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