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  • Writer's pictureNicole Cozean

You're Not the Arbiter of Your Patient's Finances

Are you letting your own money mindset issues - whether you work in an insurance or cash-based practice - get in the way of your patient's success?

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

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It's important to realize our patients come to us for our medical advice. Not our financial planning expertise! So how often are you thinking about your patient's finances?

And when we say it out loud....doesn't it feel a little condescending to be making financial decisions for someone else? Deciding - based on our own money mindset - what is 'worth it' for them?

This is a remix (redo) of a 'sode we did way back in 2020 that most of you haven't heard, yet we think it's one of our most important topics. So we wanted to tackle it again and make it better for y'all!

So what does letting your own money issues get in the way look like?

  • Recommending a plan of care based on their insurance benefits instead of what they really need

  • Trying to get a patient out of the door as soon as possible

  • Not referring a patient to a cash-practice if you can no longer see them in an insurance setting

  • Not recommending tools, supplements or other treatment you think might be effective because you're concerned about the cost for them.

  • In a cash-based practice you might be spreading out their visits (even though it's not optimal care)

  • Going over on time or sending a bunch of follow-up resources or emails (time-sucking nonsense) to provide more 'value'

  • Assuming patients are leaving because of cost

At the end of the day, we owe our patients clinical honesty. Your job is to give your expert medical advice.

It's the patient's responsibility to make decisions with that information.

As Nicole said on the full 'sode of the topic...

"We owe our patients clinical honesty, your job is to give your expert medical advice." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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