top of page
  • Writer's pictureNicole Cozean

When To Open a Second Location

Wondered about expanding into a second location?

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


It's one of the most common business questions we get. I think we often get caught up in what's 'next.' Or the fear of missing out on an opportunity. But it it aligned with your goals for starting a practice?

We've had the opportunity to expand to a second location several times over the history of PelvicSanity, and have turned them down each time. We'll explain why, and the lessons we've learned from helping other practice owners build into a second location.

We'll talk about the pros and cons of a second location (and there are a lot of cons you'll have to navigate).

Sure, it can present exciting opportunities like reaching a new market or providing more room for your clinicians. But let's not ignore the challenges - increased costs, potential dilution of your practice’s culture, and facility issues. We go beyond the surface and consider the motivations that may be driving this desire: perceived opportunities, clinician preference, fear, or maybe even ego.

Lastly, we discuss factors that could influence the success of expansion. We stress the need for a comprehensive plan that takes into account everything from product control to potential increase in rent. But most importantly, we underscore the importance of maintaining practice integrity and family time while attempting to expand your business.

Join us for an insightful conversation, as we help you make an informed decision about whether a second location is the right move for your practice.

As Nicole said on the full 'sode of the topic...

"Let's not ignore the challenges of opening a second practice... increased costs, potential dilution of your practice’s culture, and facility issues." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

bottom of page