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  • Writer's pictureNicole Cozean

Treat Your Career as an Investment

How can we make better decisions in our job choices, our con-ed courses and/or our business? Often we get stuck in fear - afraid to change, afraid to make big decisions, afraid to have larger dreams for ourselves.

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


One way to break out of this is to think of your career decisions - as an employee, in Con-Ed, or as a business owner - as an investment.

When we invest, we're looking at two things:

  1. What is the potential upside?

  2. What is the risk?

This helps take the emotion out of our decisions and lets us dream bigger.

In this 'sode we discuss how using this lens of ROI (return on investment) can impact our decisions and help us break out of the status quo.

As Nicole said in the full episode:

"What we're potentially making a mistake on is not evaluating risk." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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