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Stop Writing Blog Posts! Why SEO Has Changed & What to Do Instead

Writer: Nicole CozeanNicole Cozean

Still writing blog posts to grow your practice? Stop.



Stop Writing Blog Posts!
 

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!

 

For years, we were told that blogging was the way to rank on Google and get new patients. And after building one of the largest pelvic health blogs in the world (with 130,000 visitors per year!), we can tell you firsthand… it doesn’t work.


Here’s why:

🚫 Google prioritizes local SEO – Your blog won’t really help you rank for local searches.

🚫 AI-generated content dominates search results – People aren’t even clicking blogs anymore.

🚫 The internet is flooded with AI-written blogs – You can’t compete with mass-produced content.

🚫 Blog readers aren’t local – They’re searching for information, not a pelvic health provider.


So what should you focus on instead?

✅ A website that converts visitors into patients

✅ Optimizing your Google Business Profile

✅ Getting patient reviews

✅ Building a strong FAQ page that sells your services

✅ Listing your practice in local directories and social platforms

✅ Real, local marketing—networking, events, and partnerships


Don’t waste your time (or money) writing blog posts no one will read! Tune in to learn what actually works to grow your practice.



If you're looking to grow as a business owner and meet your business goals faster, make sure to join us for the next cohort of the Business Accelerator Program! You can find all the details and submit an application at www.pelvicptrising.com/accelerator


We've now had more than 350+ business owners through the program - check out all the results and apply now to reserve a spot!


Learn more about pelvic health with our Clinical Courses


All of the Rising clinical courses are designed to:


  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).


Curious about private practice? Check out our Business Resources


  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!

 

Nicole Cozean, PT, DPT, WCS


Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.


Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.



Jesse Cozean, MBA


Co-founder of the Pelvic PT Rising and the Rising Podcast.


Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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