How do you know if it's the 'right time' to raise your prices? And how can you do it confidently, ready to deal with any pushback?
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes
Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!
Maybe you've heard people online telling you that we all should raise our prices. 'Because you deserve it', or because you paid a lot of money to go to school. These definitely aren't good reasons to raise your prices, and certainly won't make you feel comfortable with it.
And if you don't feel comfortable with your pricing you're going to struggle to attract clients (even if you're very reasonably priced!).
Almost 76% of those in the first cohort of our Business Accelerator program found the confidence to raise prices during those six months, so we wanted to do a deep dive!
Setting appropriate prices is incredibly important for the business. It's one of the biggest levers we have on how much we can make (revenue) and how much we take home (profit). It allows us to hire and provide great-paying jobs for our employees.
And yes, most of us are chronically underpriced.
So let's dive in!
As Nicole said on the full 'sode of the topic...
"If you don't feel comfortable with your pricing you're going to struggle to attract clients, even if you're very reasonably priced!" - Nicole Cozean
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.