Is there a divide between physical therapy and wellness? Prevention? Maintenance?
Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!
Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes
Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!
If there is a divide between physical therapy and wellness, where is it? And if not, why is it something that has invaded our profession?
You might be surprised to know this isn't something that comes from our law or practice act. Legally there is no difference between physical therapy and wellness.
And you might also be surprised our governing body (the APTA) specifically encourages wellness, prevention, fitness, and health promotion.
Common sense and ethics also don't draw a distinction. After all, why would we not want to promote wellness ("Active pursuit of optimal health")?
So where does this distinction come from?
Insurance companies.
Specifically, the desire of insurance companies to pay as little as possible as they maximize their own profits.
We discuss what this means for our field and our individual practice in this 'sode.
As Nicole said in the full episode:
“Where does this distinction come from? Insurance companies." - Nicole Cozean
Learn more about pelvic health with our Clinical Courses
All of the Rising clinical courses are designed to:
Challenge the way you think
Make you more confident in your clinical practice.
Allow you to go-at-your-own pace (all online!)
Let you go back to your work: you'll have lifetime access to the lectures and handouts. Check out all the clinical courses we offer (www.pelvicptrising.com/clinical).
Curious about private practice? Check out our Business Resources
We've now helped more than 200 cash-based pelvic health practices start and grow.
We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!
See all the business resources we offer (www.pelvicptrising.com/business), tailored specifically to pelvic health!
Nicole Cozean, PT, DPT, WCS
Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.
Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.
Jesse Cozean, MBA
Co-founder of the Pelvic PT Rising and the Rising Podcast.
Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.