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  • Writer's pictureNicole Cozean

It's OK To Be Selfish In Your Business

We sometimes need to be a little more selfish as business owners. I know the word is loaded, but hear us out!

It's OK To Be Selfish In Your Business

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


When we work as clinicians, our employer often takes care of the 'selfish' parts - setting our hours, having documentation policies, etc.  But when we transition to business owners, we need to get more comfortable saying 'does this work for me?' 

We'll have so many more decisions to make. It's definitely been an area of growth for us as we've gotten more experience in business.  It's also easy to see in other people when we coach!This can show up in a lot of different ways. 

Maybe you're...

  • Treating patients on days and times that aren't great for you because you feel obligated to offer those times to patients.

  • Responding to patients outside of regular hours or doing a bunch of extra work for them between appointments.

  • Working with a contractor (CPA, biller, cleaner, etc.) when the business relationship isn't really working for you.

  • Saying 'yes' to everything - talks, 'collabs', renting space from another practitioner - instead of saying 'not right now' or 'no' if it doesn't work for your business.

  • Allowing employees to work days or times that don't really work for the practice.

So get really clear on your goals and where you want to go.  Once you do, it makes many of these decisions a lot easier.  A lot of practical advice and our own mistakes and examples in this 'sode - check it out!

As Nicole said on the full 'sode of the topic...

"So get really clear on your goals and where you want to go.  Once you do, it makes many of these decisions a lot easier." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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