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  • Writer's pictureNicole Cozean

Is it Scary or Is It Dangerous?

This is a great question that we first heard from Guy Raz (How I Built This book). Once we did, the light bulb went on!!

Is it Scary or Is It Dangerous?

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


Scary is subjective. It's stepping into the unknown. Feeling butterflies when you push the 'publish' button. Starting a business.

Dangerous is objectively, well....dangerous. It's a decision that can cause harm that can't be undone.

Many times we feel like something is dangerous, when it's really just scary.

If we start our own business and it doesn't work out, will it ruin our life? Probably not.

This thought was liberating when starting PelvicSanity. If it didn't work out, I'd just go back and find another job working for someone else. I'd literally be in the same place I began. Starting PelvicSanity was scary, but it wasn't dangerous.

What was dangerous? Being in the same job I didn't love 10 years later. It was putting a strain on my relationships and my love of our profession. STAYING PUT was the danger, but it wasn't scary.

So what's scaring you? That scared feeling is usually the tickle that tells you it's something worth doing.

As Nicole said on the full 'sode of the topic...

"That scared feeling is usually the tickle that tells you it's something worth doing." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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