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  • Writer's pictureNicole Cozean

Don't Cater To the "2 Percenters"

How much mental energy and stress go to the 2% of people who are the worst fit for our clinical practice or business?

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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How much mental energy and stress go to the 2% of people who are the worst fit for our clinical practice or business?

In this 'sode we talk about how to identify those people who aren't a great fit.

We need to recognize when we're working with an outlier. If we aren't careful we end up changing our practice, compromising our vision or bending over backwards for those who aren't a great fit.

Can you identify any outliers or '2 percenters' in your case load or practice? Let us know!

As Nicole said in the full episode:

"We ran into this in the beginning, where you either don't identify that they're in that 2% or you have a 'yes' mentality to everything and you start going down the rabbit hole of changing a policy or what you want your business to look like." - Nicole Cozean

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Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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