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  • Writer's pictureNicole Cozean

Clinical Growth as a Business Owner

What do you do for clinical growth as a business owner?

Clinical Growth as a Business Owner

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


We get a lot of questions around this topic, and hardly anyone feels good about where they're at - we want to validate there are seasons in the business and in your clinical career!

Often business owners think clinical education is going to translate to business success.

"Someone dropped off - I need to get more skills"

"If I get this certificate, I'll get more patients"

"If I can better treat pelvic pain patients I'll get more of them calling"

In fact, your clinical skills have almost nothing to do with patient buy-in and their ultimate success! We've seen this as we teach 'Clinical Excellence' to business owners in the Accelerator Program - they often see a dramatic difference in the average number of visits, patients finishing their plan of care and patient outcomes....without any other clinical skills!

On the other side of the coin, you might not be doing any con-ed at all for pelvic right now and feeling guilty about it. There's a time to invest (both in dollars and time) in the business and grow the practice. So don't feel guilty if you can't focus on both business and clinical growth right now.

Ultimately there are seasons in the business - you may have times when the business takes your full attention. Other times when things are running smoothly and you can invest more on the clinical side.

As Nicole said on the full 'sode of the topic...

"In fact, your clinical skills have almost nothing to do with patient buy-in and their ultimate success!" - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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