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  • Writer's pictureNicole Cozean

Changing Your Money Mindset: Return on Investment

Many of us are dealing with more patients than we can handle.

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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What if we though about spending money not as an expense, but as an investment? It’s one of the most important mindsets from business (and you can borrow it even if you aren’t a business owner).

We’ve been conditioned to think of certain things as ‘expensive.’ And this is different for all of us. It depends on how we were raised, our money mindset, our current financial situation, and much more. Maybe that $5 latte is expensive, or maybe it’s the $50,000 car.

But that’s only one way to look at money.

What if we used the lens of Return on Investment? This is how business owners (should) think about money.

  • Is $1,500 for a hi-lo table expensive? Maybe. But the Return on Investment is years of treating without injury, aches and pains, or poor body mechanics. It’s an investment that prolongs your healthy career, and is absolutely worth more than $1,500.

  • Is $500 for a con-ed course expensive? Perhaps. But if it makes you a more confident clinician, helps you get patients better, and ultimately lets you enjoy your job more, maybe it’s a no-brainer investment.

  • Mentorship or coaching can objectively be expensive. But the entire point is it propels your business forward and makes you far more money than you spend. In the Rising Mentorship program, we aim to have at least a 10x return on anything we do for business owners (in 2021, it was actually 20x!).

  • An event like PelviCon has cost associated with it – travel, hotel, cost of the ticket. But if even one of the 16 talks resonates…if you make a new friend or connection….if you get the confidence to ask for one raise…if you leave feeling inspired and loving your career…what’s the return on investment?

This isn’t the only money lens we can use, but it’s a powerful question to ask yourself prior to spending money – what’s the return on this investment?

As Jesse said in the full 'sode...

"In the Rising Mentorship program, we aim to have at least a 10x return on anything we do for business owners." - Jesse Cozean

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Curious about private practice? Check out our Business Resources

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  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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