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  • Writer's pictureNicole Cozean

Business Ownership (Definitely!) Isn't For Everyone

Often there's a rosy picture painted of business ownership, but the hidden reality is entrepreneurship is hard, anxiety-producing, and definitely not for everyone.

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Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


We firmly believe anyone listening to this podcast CAN start their own business, but just because you can doesn't mean you should.

There's a myth that business owners have unlimited time flexibility, financial freedom and wealth, and are sipping pina coladas on a beach on Wednesday mornings most weeks.

In fact, you'll confront all of your personal demons, deal with risk on a daily basis and sacrifice time with family, self-care, and a steady paycheck.

In this podcast we talk about doing an honest self-assessment. How are you with risk? What's your work ethic like? Do you have anxiety around finances? All of these will impact how you thrive as a business owner.

Are you ready to sacrifice from other areas (your health, time with family, relationships, fun, vacations) in order to build your practice?

Often there's a misconception - "I'll just see all the same people I was at my old job, but keep all the money for myself!" In fact, over a 3-year timespan you'll probably make LESS running a business (even if it's successful), and you're giving up on financial stability.

Starting a business is a big decision. It's not for everyone. It's not the 'next step' at some point in your career. And it's not just because you couldn't find a job you loved.

If you don't ever want to run your own business, we hope this podcast is validating!

And if you're considering it, make sure you've done some true self-reflection.

As Nicole said on the full 'sode of the topic...

"You'll confront all of your personal demons, deal with risk on a daily basis and sacrifice time with family, self-care, and a steady paycheck." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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