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  • Writer's pictureNicole Cozean

Authenticity & Value in Cash-Based Care: An Interview with Danny Matta

Updated: Feb 14

So excited to share our conversation with performance cash-based OG and business coach Danny Matta!

In this wide-ranging discussion we touch on keys to success in business, working with a spouse, using the business to create a better life, and much more.

Authenticity & Value in Cash-Based Care: An Interview with Danny Matta

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


Danny is a fantastic interview - thoughtful and passionate about helping business owners.

It's also great to hear the convergent evolution of what really works in business. Though it's funny to hear his retreats feature early wake up calls and running on the beach, while ours feature wine tasting on a boat and a sound bath on the beach. Can't wait for you to get to enjoy this one!

About Danny

Danny is a pioneer in the performance cash-based, space, author of the book F*ck Insurance and owner of PT Biz. He started, built and later sold a cash-based practice Athlete's Potential in Atlanta. You can find him on Instagram (@dannymattapt) and online at

As Danny said in the full episode:

"A labor of love doesn't need to be mutually exclusive from making a good living." - Danny Matta

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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