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  • Writer's pictureNicole Cozean

Are You Paying in Time or Money?

It's an immutable law of the business universe. You pay for everything. There's no such thing as a free lunch. But you have the choice about whether to pay in time or money.

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


There are a lot of great reasons to pay in time.

When you're first starting out you might be "time rich" with a lot of spare time to devote to your business. You might be "money poor" and having to bootstrap your business as you grow. It's important to learn how to do all of the essential tasks of your business to make sure you understand it all.

However, we often lean too much into spending our time. We can be stubborn. And perfectionists. Get caught up in 'grind culture.' And we ignore the opportunity cost that comes with paying in time.

We need to be asking constantly "is this the most valuable way for me to be using my time?" If I pay someone to help with my website, or do laundry, or answer phones....what can I do with that time?

The cure is thinking of spending money as an investment. Is this a good investment? What's the return? If you spend the 2 hours each week you used to be doing laundry going out and marketing instead, would you make more money than you're paying the laundry service?

The same thing applies when it comes to purchasing business information and tools. Ask yourself "what's the return on investment for this?"

As Jesse said on the full 'sode of the topic...

"Ask yourself - what's the return on investment for this?" - Jesse Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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