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  • Writer's pictureNicole Cozean

A New Lens to Change Your Money Mindset

How do we get over some of our money mindset issues and limiting beliefs? By changing our money lens. Want to hear how? Check out the full 'sode!

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

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Oscar Wilde once said "a cynic is someone who knows the cost of everything and the value of nothing."

Most of us use a 'cost' lens. And we compare in our minds what something costs versus what it 'should' cost. Or if it goes over some arbitrary number in our heads it's 'expensive'.

It's what people thought when Starbucks came out. Five dollars for a cup of coffee? I can get a cup for $0.50 at the gas station. But we're now (most of us, at least) all willing to pay more at a Starbucks. Why? Because the value is there!

Instead, we need a different lens. A 'value' lens. The best way to make the change is ask - what is the return on investment (ROI)?

It's a business term, and incredibly important for business owners, but can be applicable for all of us in daily life as well.

When we ask not 'is this expensive' but 'do I get more value in return', things become a lot clearer.

This is what - for us - makes business coaching such a no-brainer. There's such a massive ROI when it comes to your business. It's not an exaggeration to say business coaching for us has yielded hundreds of thousands of dollars in our business.

We also see it with our mentees. On average, those in our business programs have doubled their caseload and dramatically increased their revenue. When we track their ROI compared to what they spend in the program, they get back between $10 and $20 for every dollar they invest in themselves.

So, are you ready to revolutionize your money mindset or business approach and prioritize value over cost? Let's get started on this enlightening journey together.

As Nicole said on the full 'sode of the topic...

"We need a different lens. A 'value' lens. The best way to make the change is ask - what is the return on investment (ROI)?." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

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  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

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