top of page
  • Writer's pictureNicole Cozean

7 Traits of a Successful Business Owner

In this final 'sode of 2023, we wanted to take a look at some of the characteristics we've seen in business owners. We've now worked with 450+ pelvic health businesses, and some patterns have definitely emerged.

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


When we look at successful practices, here are some of the shared characteristics.

You definitely don't have to have all of these (most of us have almost none at the beginning). Hopefully you recognize some things you're doing well and can identify others where you might need more work.

  1. Know your 'Why'. When you're solid on the reason you started, it helps answer the difficult questions that come up in business

  2. Self-Awareness. What are you good at? What are your limitations? How do you work best? Knowing yourself is key to running a practice.

  3. Accept the 'Seasons'. There will be an ebb and flow to your business. Some months will be busy, others slow. You'll have to put in work upfront. By accepting the seasons we reduce panic and make sure we're still working towards our goals.

  4. Growth Mindset. The belief that you can learn or figure out just about anything - after all, you're smart, dedicated and have a major incentive to learn!

  5. Hard Work. At the end of the day, there's no substitute for hard work. No magic formula or 'get rich quick' scheme when it comes to business.

  6. Radical Responsibility. Everything that happens in the business - positive or negative - is your fault. The sooner we accept that power and responsibility, the sooner we can get to work.

  7. Clarity and Focus. Do you know where you need to be focusing, or are you wasting time by trying a bunch of different things and getting nowhere?

As Nicole said on the full 'sode of the topic...

"Everything that happens in the business - positive or negative, is your fault. The sooner we accept that power and responsibility, the sooner we can get to work.." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

bottom of page