top of page
  • Writer's pictureNicole Cozean

5 Marketing Mistakes You're Probably Making

Marketing is the engine that drives the business. A steady flow of leads is critical (and can often cover a multitude of sins within the business). For a cash-based practice, marketing is often the limiting factor.

5 Reminders When Treating Chronic Pain

Pelvic PT Rising: The pelvic health tools to make you a better clinician and/or a more successful business owner. We want every single pelvic health practitioner to be more confident and successful in your practice and career!

  • Clinical Courses: Game-changing online courses to make you more confident, challenge your thinking and improve patient outcomes

  • Business Resources: Helping 500+ pelvic health practitioners confidently start, grow and build their dream business!


Why do we consistently see people getting marketing so wrong? It's not your fault - there are so many misconceptions out there. 

Or things that work in other specialties or industries, but not in pelvic health. It's why we've created the Business Accelerator Program, and why Marketing & Sales is one of the 3 Pillars we cover extensively - getting more leads can change your business. 

Here's five mistakes we often see!

  1. Not being clear on what makes you unique

  2. Using paid ads (especially if you have less than 3 clinicians)

  3. Posting on social media

  4. Not persisting with marketing that will work

  5. Failing to recognize when you don't really even have a marketing problem

Check these out, and don't fall into the trap of getting these wrong.

As Nicole said on the full 'sode of the topic...

"Why do we consistently see people getting marketing so wrong? It's not your fault... there are so many misconceptions out there." - Nicole Cozean

Learn more about pelvic health with our Clinical Courses

All of the Rising clinical courses are designed to:

  • Challenge the way you think

  • Make you more confident in your clinical practice.  

  • Allow you to go-at-your-own pace (all online!)

  • Let you go back to your work: you'll have lifetime access to the lectures and handouts.  Check out all the clinical courses we offer (

Curious about private practice? Check out our Business Resources

  • We've now helped more than 200 cash-based pelvic health practices start and grow.  

  • We want to make sure you're building a business that works for you (instead of vice-versa) and actually enjoy the process along the way!  

  • See all the business resources we offer (, tailored specifically to pelvic health!


Nicole Cozean, PT, DPT, WCS

Founder of Pelvic PT Rising and PelvicSanity Physical Therapy in Southern California.

Dedicated to forever changing pelvic health with online clinical courses to help you be more confident in your practice and business resources to help start and grow pelvic health businesses.

Jesse Cozean, MBA

Co-founder of the Pelvic PT Rising and the Rising Podcast.

Jesse uses his business experience to help pelvic health business owners start and grow their practices so they can build a practice that truly works for them. From website design, SEO, conversions, marketing, finance and money mindset, he wants to make the process of owning your own practice easier and fun.

bottom of page